I got a chance to create landing pages for one of the best automotive companies: BMW. Great customer but not an easy project. The hardest part was abiding by their strict corporate identity charter while building a performing landing page that will generate qualified leads.
Standards in the customer’s guidelines are sometimes couterproductive, and should not be used to build a landing page. So the first thing you have to do is to demonstrate to the customer that you have to go further than their identity policy and get more freedom for your creativity.
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